Movie Theaters Try an Upgrade in Ambience

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From Newsday: MAUMEE, Ohio — Going to the movies no longer has to feel like you’re riding in coach or sitting in the bleachers. But do moviegoers care?

At about a dozen National Amusements Inc. theaters around the country, some auditoriums have been fitted with extra-wide, VIP leather seats — no arm-rest sharing here — and private concession stands. Some other theater chains offer valet parking and fine dining — all at a higher price.