Sony Digital Cinema partners with Irish independent cinema chain Spurling Group

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London, July 2, 2012 – Sony Digital Cinema is pleased to announce today that leading Irish independent cinema chain, Spurling Group Cinema (SGC), will be the first exhibitor to install Sony’s new 4K projectors on its site in Dungarvan, Ireland, from November 2012.

Now offering the latest in digital projection and sound technology, SGC Dungarvan has become the standard bearer for multiplex facilities and is at the forefront of embracing digital cinema in Ireland. The four screen cinema is the perfect location to install Sony’s next generation SRX-R515 projector, as it enables the chain to deliver a superior viewing experience to its visitors.

With Sony’ launch of the SRX-R515 last month at CineEurope, smaller exhibitors, like SGC, will now be empowered to expand their current role to become entertainment venues, offering new services beyond traditional content, such as sports, music, theatre, opera, multi-user big screen gaming and cultural events. Not only that, they will have earlier access to a broader variety of films and be able to host film premieres simultaneously with the multiplexes.

Graham Spurling, Managing Director of Spurling Group Cinemas says, “We have always been at the forefront of technology in our cinemas, as we are fully aware of the benefits that digital cinema brings to us as a smaller independent chain. The new Sony 4K projector is full of technological innovations like 4K resolution, outstanding contrast ratio and new lamp systems that deliver a truly superior viewing experience to our customers.”

“This partnership further emphasises our passion for the longevity and quality of the cinema industry globally. It will enable SGC to capitalise on the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionise the movie-going experience,” said David McIntosh, Director, Sony Digital Cinema. “The new SRX-R515, with its outstanding image quality, operational versatility and low cost of ownership, showcases Sony’s long-term commitment to delivering the ultimate entertainment experience to the independent cinema market.”

Spurling Group Cinemas will also be the first cinema to benefit from the new exhibitor owned VPF scheme put in place by Sony Digital Cinema.