Deal Marks First LUXE installation in Bulgaria, Delivering a Premium, Large Format Auditorium for Ultimate Out-of-Home Entertainment Experience
Sofia and LOS ANGELES (March 25, 2015) – Global 3D and visual technology company RealD Inc. (NYSE: RLD) and Bulgaria’s largest cinema exhibitor, Arena, announced today an agreement to install the first “LUXE: A RealD Experience” (LUXE) auditorium in the Arena West location in Sofia, Bulgaria.
The new LUXE auditorium will feature RealD 3D projection and a RealD Precision White Screen. With this announcement, Arena extends their relationship with the global licensor of 3D technologies – RealD Inc. beyond an initial installation of 58 screens since December 2012.
“In addition to the existing RealD 3D offering at Cinema Arena theatres, RealD’s LUXE technology demonstrates a commitment to continuing diversification and reinforces our position as the most innovative cinema chain in Bulgaria.” said Stefan Minchev, owner of Arena Cinemas chain.
Introduced in 2013, LUXE is a new Premium Large Format (PLF) initiative. LUXE was first introduced in Russia, the site of 10 LUXE installations and 12 additional screens under contract. Further expansion is also due in May 2015 in 3 Broadway locations in China – Tianjing, Chengdu and Guangzhou.
“LUXE auditoriums hold the promise of a new, unified Premium Large Format brand moviegoers will find synonymous with the best available cinema experience. We look forward to continuing our work with Arena, bringing the LUXE brand to life so moviegoers can experience best-in-class 3D visuals, audio and seating that will combine to create the ultimate out of home entertainment experience,” said Bob Mayson, Managing Director of RealD Europe Ltd.
“LUXE: A RealD Experience” is the Premium Large Format (PLF) initiative introduced by RealD in 2013 with the aim of unifying the exhibition community under a single brand and a goal of becoming synonymous with the ultimate out of home entertainment experience.
The LUXE auditorium meets minimum technology specifications to assure a premium cinema experience, such as: usage of RealD 3D, the industry’s brightest 3D projection technology; wall-to-wall / floor-to-ceiling screen, 24 meters in width; 3D sound; auditorium rakes to optimize patron’s views and more.
Additional exclusive new technologies to be announced are expected to be incorporated into LUXE auditoriums.
RealD is the world’s most widely used 3D cinema technology with approximately 26,500 auditoriums equipped with RealD 3D by approximately 1,000 exhibitors in 73 countries around the world.