A Bright Future: New Innovations—and New Players—Enter the Digital-Signage Sector for Cinemas – Boxoffice

It’s not a coincidence that the concessions area at most cinemas around the world is strategically placed between the lobby doors and the entryway to the auditorium. Exhibitors want to capitalize on that foot traffic. Historically, however, efforts to attract attention to concessions as visitors headed to their seats were fairly limited.

Source: A Bright Future: New Innovations—and New Players—Enter the Digital-Signage Sector for Cinemas – Boxoffice