A magical first year at the movies as Saudi cinemas herald big screen revival

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The seats have been filled, the popcorn bought and, for the past 12 months, the magic of the movies has been casting a spell over the Kingdom, where the buzz of the big screen had been a dim and distant memory. It has been a year since, as part of the country’s Vision 2030 program of reforms, Saudi Arabia lifted a 35-year ban on cinemas, paving the way for theater chains to unveil ambitious plans to open hundreds of cinemas, with thousands of screens, across the nation in the next decade. And moviegoers just cannot get enough of it, regularly packing out screenings at the first venues to open in Riyadh and Jeddah.

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