CGR’s Immersive ICE Premium Format Outperforms Imax in France – Variety

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While premium large formats such as Imax, Dolby Cinema and 4DX played a key role in boosting France’s box office in 2018, the Immersive Cinema Experience (ICE) launched by French multiplex chain CGR proved to be the country’s most popular premium format.

Source: CGR’s Immersive ICE Premium Format Outperforms Imax in France – Variety