Advertisers can digitally connect with cinema patrons in theater lobbies and beyond via mobile and chat technologies
CinemaCon – Las Vegas, Nevada – April 24, 2018 – Cinionic, the Barco cinema joint venture, and Southern California-based AdPoD LLC are capitalizing on recent advancements in artificial intelligence to fuel digital conversations using advertising platforms that engage and track moviegoers in the theater lobby. These new technologies hold the key to building a connection with customers that lasts long after they leave the cinema.
“Our Lobby Experience platform provides movie exhibitors with many strategic opportunities to engage visitors and boost their bottom lines. AdPoDs are the wave of the future, and we’re excited to co-develop these innovative advertainment solutions with our partner, AdPoD network.” Greg Patrick, Vice President Lobby at Cinionic
AdPoDs drive engagement, provide real-time user data to advertisers
AdPoDs are three-sided touchscreens featuring sight, sound and motion that dynamically interact with consumers while delivering a unique entertainment experience. Facial recognition technology provides advertisers with real-time data on who is interacting with their content, and for how long (also known as “dwell time”). Other key analytics measure viewership and touch activity while a user is playing a game. Digital extensions, including chatbots, social media tie-ins and digital downloads seamlessly migrate the experience from the AdPoD to the customers’ mobile devices to make the connection personal and continue the relationship.
“With the AdPoD network, visitors can engage with our kiosks on many levels for a rich, interactive entertainment experience,” Dan Bennett, CEO of AdPoD Network. “By integrating our data-driven platform with Cinionic’s exclusive studio content creation and delivery expertise, we’ve created a data-driven solution that both advertisers and movie theater owners can use to grow their businesses.”
Learn more about AdPoDs and the Cinionic Lobby Experience at CinemaCon!
See how Cinionic solutions can drive customer engagement and revenues in your theater at CinemaCon. Visit Cinionic at the Milano and Neopolitan Rooms at Caesars Palace in Las Vegas, April 23-26.