Dolby Atmos moving audio ad debuts with Spotlight Cinema Network | Film Journal International

posted in: All News, Dolby Atmos, Immersive Sound | 0

A groundbreaking cinema ad for the first-ever Lexus LC 500 luxury coupe will be mixed and released nationwide in Dolby Atmos on May 5 in select theatres affiliated with Spotlight Cinema Networks. Dolby Atmos allows for sounds to be moved or placed anywhere in the movie theatre to make audiences feel as if they are inside the experience and not merely watching it.

Source: Dolby Atmos moving audio ad debuts with Spotlight Cinema Network | Film Journal International