Eclair, a leader in content services for the motion picture and television industries (Ymagis Group – FR0011471291, MAGIS, PEA-PME, TECH 40), today announced an agreement with Istanbul-based film & TV content services provider Imaj for the deployment of Eclair’s broadband network and digital content delivery solutions, including its innovative EclairPlay content delivery platform, in Turkey. Eclair and Imaj’s new joint service offering has been designed to meet the needs of film producers, distributors and cinema exhibitors in Turkey, who have expressed increasing interest in an alternative full-service digital content distribution & broadband delivery network offering both electronic and physical delivery of content.
“We are delighted to be partnering with Imaj, an established and highly-respected content services provider in Turkey, to launch this exciting end-to-end theatrical delivery service for distributors and cinema exhibitors” said Pascal Mogavero, Senior Vice President of Eclair. “With Imaj’s expertise in digital distribution and broad client base, Eclair’s innovative and cost-efficient digital content delivery solutions, and the installation and maintenance of customers’ broadband delivery network by our sister company CinemaNext Turkey, we are very confident in our potential to become a key player in theatrical delivery in the region.”
“The deployment of Eclair’s broadband network and digital solutions will begin in the coming weeks, while we are already in discussions with local key players that have confirmed their interest in new tools to better fit the market needs,” added Cemal Noyan, Chairman of Imaj Group. “We are proud to be partnering with Eclair and to offer their smart broadband delivery solutions in Turkey. Eclair’s distribution software is definitely an ideal solution for the Turkish market and we look forward to sharing its added value with all key players.”
Best-known for its production and post-production activities, Imaj also provides digital distribution services (DCP mastering, hard drive DCP duplication and fulfilment, KDM management, etc.) in Turkey for Major and independent motion picture studios. Imaj will oversee all logistics and physical & digital theatrical delivery services to cinemas from its Istanbul hub.
Specifically designed for cinema exhibitors, distributors, sales agents and film festivals, the EclairPlay content download platform provides cinemas access to a growing range of DCP content available for download via broadband network, as well as all the tools and content marketing materials necessary for successful programming and audience building in just a few clicks. It is currently available in Germany, Austria, USA, Canada, Australia, Belgium, France, Spain, UK, Ireland, Denmark and Norway. EclairPlay is also designed to support content owners in building awareness of their overall brand, beyond any given single title, through dedicated collections, highlighted placements and strategic exposure for content as well as marketing assets and kits.