How Projection Mapping Is Changing the Ad World

Projection mapping transforms skyscrapers, sculptures or ordinary objects into glowing, kinetic art. Many shows using this digital projection method are promotional affairs. Target hired Chicago Projection Mapping, a production firm that specializes in this visual medium, to design a Halloween/Dia de los Muertos theme installation that played at the Nokia Plaza at the L.A. Live entertainment complex. It used 11 projectors that brought “Skeletown Square” to life through character animation and choreography,

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