Smart digital solutions to drive movie ticket sales in Africa
Announcing its participation at the 2019 edition of the Emerging Cinema Markets conference in Istanbul from November 19th to 21st, Influx Worldwide, the global leader in cinema technology solutions, today extended its dedicated program for African cinemas— It’s Showtime for Africa—into 2020.
Announced last year during the 2018 edition of the ECM Conference, Influx offers its specialized technology services and products to African cinemas on a low- to no-cost basis (to qualifying cinema exhibitors), to enable digital movie ticketing, loyalty and subscription programs for moviegoers across the continent.
“Africa has swept ahead of the curve when it comes to adoption of technology, right from going mobile-first and embracing 4G data, to being one of the largest consumer groups of social media content. We are convinced that as long as we can make it easier and more memorable for Africans to go to the movies, they will turn up and we are happy to do what we can to make that happen,” commented Harish Anand Thilakan, CEO, Influx Worldwide.
Influx joins a growing list of companies in the entertainment space—including Paramount, Comscore, Dolby, IMAX, Sony, Qube, Vista and POSitive, among others—who are pledging their support to help expand the African movie-going market and experience..
Thilakan added, “We’re excited to debut our latest cinema ticketing innovation, specially curated for the African market, at ECM 2019. Stay tuned for more!”