MediaMation has launched its MX4D Esports Theatre concept for exhibition. Cinema owners are continually seeking new entertainment to engage patrons. With that in mind, MediaMation is planning to offer a scalable entertainment package that converts a new or existing MX4D theatre into an Esports gaming environment that can then be converted back to the MX4D theatre configuration.
Source: MediaMation Unveils MX4D Esports | Digital Cinema Report
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