Despite the recent box office success of the Chinese New Year festival, the long term growth of the market is not assured, due to over-building and lower cinema attendance in Tier Three to Five cities. Because of this hopes are pinned on the rapidly growing on-demand cinema market, sometimes also called ‘private cinemas‘, of which there are an estimated 6,000 to 10,000 across China. New government regulation looks set to make this sector as professional as regular multiplexes, with the hope that it can cont
Source: Regulation of On-Demand Cinemas Could Boost China’s Box Office – Celluloid Junkie