Recently, Vista Group International Ltd revealed that they had entered a contract with Odeon Cinemas Group to offer services formulated to change insight & influence for ODEON, guest journey engagement. Collaboration of Vista’s cinema management software portfolio, Cinema Intelligence film forecasting & MX Film, Movio Cinema big data analytics & marketing – real-time distribution of digital media assets – shows the most detailed roll-outs of Vista’s solutions ever attempted.
Source: Vista Group Enters into an Agreement with Odeon Cinemas Group | Facts Week
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