Why cinema is doomed: The picture house has weathered the storm of piracy, but the real cliff edge is still to come | City A.M.

In April of last year, AMC, on the verge of buying out Odeon and becoming the largest cinema chain in the world, announced it was considering allowing people to use their phones during screenings. Its CEO, Adam Aron, justified this by saying, “When you tell a 22- year-old to turn off their phone, they hear please cut off your left arm above the elbow.”

Source: Why cinema is doomed: The picture house has weathered the storm of piracy, but the real cliff edge is still to come | City A.M.