Why Disney Can Demand 65% of Box Office for “Star Wars: The Last Jedi” – Celluloid Junkie

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Just when North American cinema operators looked forward to having blockbuster films like “Thor: Ragnarok” and “Star Wars: The Last Jedi” come along and boost a box office that has sagged in the second half of 2017, along comes Disney to squash any such dreams. Make no mistake, it’s not that these films won’t be huge box office hits – they will be – it’s just that movie theatre owners will be sending most of the money from ticket sales straight to Disney. And there’s little exhibitors can do about it.

Source: Why Disney Can Demand 65% of Box Office for “Star Wars: The Last Jedi” – Celluloid Junkie