GLOBAL CINEMA FEDERATION CELEBRATES RECORD-BREAKING CHINESE LUNAR NEW YEAR BOX OFFICE

posted in: All News | 0
Beijing, Brussels, Los Angeles – 16 February 2021 – The Global Cinema Federation (GCF) today celebrated the record opening weekend in China of Detective Chinatown 3. The title set a single market record for opening day of $163 million (RMB 1.05 billion) and opening weekend $397 million (RMB 2.56 billion). This comes one year after China’s 70,000 screens were completely shuttered for 2020’s Lunar New Year celebrations.
According to data from Gower Street, 93% of Chinese screens by market share were open leading into the record weekend. Outside of China, 46% of international cinema screens and 44% of domestic (U.S. & Canada) cinema screens were open.

Detective Chinatown 3 demonstrates that control of the COVID-19 virus, loosened restrictions, and compelling, new movies can return moviegoing to normal levels and beyond.

“The Global Cinema Federation congratulates the entire team behind Detective Chinatown 3 for delivering a record-breaking opening weekend,” said GCF chairman Alejandro Ramirez Magaña. “The success of Detective Chinatown 3 is proof that moviegoing will come roaring back around the world as we move beyond this difficult time. Cinema unites us in a way that no other art form can, and the need to come together again is palpable.”

“We are very pleased to play a pivotal role in Detective Chinatown 3’s RMB 2.56 billion record-breaking opening weekend, said Wanda Cinemas’ John Zheng.  “Chinese moviegoers are sending a clear message that they missed the experience of gathering together to be entertained, and we know that moviegoers around the world will not be far behind.”