Inside a seedy-looking motel room, a dancer sashays, twirls and vogues alone to the pulsating bass line and sultry lyrics of Jessie Ware’s “What’s Your Pleasure?” In the nearly five-minute video, dancer Nicolas Huchard plays a game of seduction with the camera while wearing different outfits of leather, lace, satin and fringe.
This is the COVID-era dance visual for the title track of Ware’s latest album, released in June. She’s part of a wave of pop artists like Kehlani, John Legend and Haim who have found new ways to create music videos during the pandemic.