Megabox, one of Korea’s three biggest theater chains along with CGV and Lotte Cinema, has launched the country’s first Dolby Cinema to deliver a fully immersive cinema experience to moviegoers.
The multiplex operator’s decision to open its first Dolby Cinema at its COEX location comes amid its attempts to revitalize the movie theater industry that has been hit hard by the COVID-19 pandemic.
“It’s true that film crew and cinema staff are going through tough times due to COVID-19,” Megabox CEO Kim Jin-sun said during a press event held in Seoul, Wednesday.
Source:http://www.koreatimes.co.kr/www/art/2020/07/398_293339.html