Shazam to launch interactive cinema ads

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The advertising platform will be rolled out across Screenvision’s cinema screens in the US with customers able to receive special offers, enter competitions and access product information when they use the Shazam app.

Moviegoers will receive reminders between trailers to use the app. The company claims trials of the service have yielded “unrivalled results” including 56 per cent ad recall and 10:1 ad likeability compared to ads on TV.