Today, the new cinema joint venture unveils its identity! The previously announced strategic joint venture among Barco, ALPD and CGS announces its company branding just in time for CinemaCon, the movie exhibitor industry’s biggest tradeshow in the world.
The new company name is “Cinionic,” conveying a combination of cinema and ionic, and defined as the “coming together of forces to create energy in the Cinema industry.” A logo icon complementing the new name features a colorful continuous wheel representing movement and energy. The color wheel not only represents diversity, but also the brand colors of the three founding partners.
The new brand comes with a matching tagline: EXPERIENCES. DELIVERED. Carl Rijsbrack, Chief Marketing Officer at Cinionic, comments: “Our tagline is our commitment to customers — that they can count on Cinionic to deliver the ultimate cinema experience. It’s simple, direct, and reflects our commitment to deliver compelling audience experiences.”
Delivering a differentiating cinema experience
The new company will focus on a combination of innovative cinema solutions, flexible financing and a comprehensive service model that enables exhibitors to focus on engagement with their moviegoers while simplifying their technology and operations.
Cinionic is transforming cinema, providing comprehensive WOW entertainment solutions to movie exhibitors across the globe. We help turn imagination into reality and ensure peace of mind for our customers by offering innovative services and flexible use of capital for a new era. Combining the technology expertise and heritage of our partners, Cinionic powers exceptional experiences across the entire theater to engage visitors at multiple touchpoints in their cinema journey.
Cinionic is a joint venture among Barco, Appotronics, and CFG, with offices in the United States, Belgium, Hong Kong and Mexico; the legal entity is planned to take effect mid-2018. Visit www.cinionic.com
Be part of the transformation at CinemaCon!
Cinionic will officially introduce its new brand to the global cinema industry at CinemaCon held at Caesars Palace in Las Vegas, 23-26 April.