formerly Mad Cornish Projectionist.
Digital Cinema Media (DCM) and Pearl & Dean, two companies which supply advertising for cinemas in the UK, say more brands are using the medium to reach audiences who are undistracted by their smartphones and social media. Source: Advertisers target … Continued
Cinema offers an unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than any other AV channel, a new WARC Best Practice paper argues. https://www.warc.com/NewsAndOpinion/News/Cinema_offers_a_unique_opportunity/38814