Media buyers expect to commit big dollars to live sports and tentpoles, but everything else remains somewhat in flux.
Source: 2025 Upfront Preview for Disney, NBCuniversal, Paramount and Warners
Media buyers expect to commit big dollars to live sports and tentpoles, but everything else remains somewhat in flux.
Source: 2025 Upfront Preview for Disney, NBCuniversal, Paramount and Warners