Social media is a minefield. It’s a place where people battle for likes, fight to be noticed, risk being cancelled and dream of going viral overnight.For a lucky few, it’s a lucrative career path – the creator economy is expected to be worth almost $500bn (£372bn) by 2027 – but for most, it’s a confusing and unforgiving space where the algorithm decides who gets seen and who stays invisible.
Source: Can anyone become an influencer? Three people with no followers find out