Ryan Coogler’s 10-minute film explainer video, co-produced by Kodak and Warner Bros, has captivated audiences by breaking down the filmmaking process of his film “Sinners,” shot on 65mm Ultra-Panavision and IMAX film stocks. The video has gone viral, highlighting a renewed interest in traditional film formats amidst shifting audience habits and industry changes. Coogler’s approach, alongside other filmmakers like Paul Thomas Anderson and Christopher Nolan, underscores a growing trend towards celluloid, emphasizing its unique visual qualities and the special cinema experience it offers. This resurgence in premium formats is seen as a potential draw for audiences seeking distinct and authentic cinematic experiences, as evidenced by the enthusiastic responses and the success of films like “Oppenheimer” and “One Battle After Another.” The momentum continues with upcoming projects by notable directors embracing these traditional techniques, signaling a possible shift in industry dynamics.
Source: Empireonline
Source: Empireonline