Canon has just won one of the most prestigious design awards in the world — not for a revolutionary sensor, not for an AI-based autofocus system, not even for a cutting-edge lens mount. No. Canon’s EOS R1 mirrorless flagship has won the “Best of the Best” title at the Red Dot Design Award 2025… because of its rubber grip. Yes, that rubber grip. In an industry where innovation is usually judged by resolution, frame rates, and logarithmic gamma curves, Canon has captured the design world’s heart with a textured, ergonomic handhold. Somewhere between cynicism and admiration, we are left asking: Did Canon just win the Red Dot because it figured out how to make a camera not slip out of sweaty hands?
Source: Canon Wins Big for the Grip: The EOS R1 and the Red Dot Drama – Y.M.Cinema Magazine