$8.9B in YouTube Ads Help Power Alphabet to Hugely Profitable Quarter
The former Google posts Q1 2025 net income of nearly $35 billion. Source: $8.9B in YouTube Ads Help Power Alphabet to Hugely Profitable Quarter
Humanoid robot camera operator films ads in LED volume
Global advertising company WPP has trialled the use of a humanoid robot as a camera operator in an LED volume.The trial saw Boston Dynamics’ Atlas robot operate a Canon cinema camera, in test commercials for automotive and food and drink … Continued
Unique X Partners with Place Exchange to Launch the First True Programmatic Cinema Advertising Solution
Unique X, a global leader in cinema solutions, proudly announces a groundbreaking partnership with Place Exchange, a leading supply side platform (SSP) in programmatic out-of-home advertising. This collaboration introduces the first true programmatic advertising solution purpose-built for the cinema industry, … Continued
Hollywood Studios Are Buying Ads On X Again Amid Elon Musk’s Political Ascension
Disney, Warner Bros. Discovery, Apple, Amazon, Comcast and Lionsgate, among others, have resumed advertising, some starting last year. Source: Hollywood Studios Are Buying Ads On X
YouTube Q4 2024 Results: Record $10.47 Billion in Ad Revenue
YouTube, the internet’s biggest streaming video platform, delivered a healthy 13.8% increase in global ad revenue for the year-end 2024 quarter to surpass $10 billion for the first time. Source: YouTube Q4 2024 Results: Record $10.47 Billion in Ad Revenue
Michael Bay Directs Secret Service Ad Backed by Trump
In an unexpected yet fitting collaboration, blockbuster filmmaker Michael Bay has directed a recruitment advertisement for the U.S. Secret Service, an organization known for its high-stakes action and elite operations—something that aligns seamlessly with Bay’s signature explosive style. What makes … Continued