Cinema advertising enters digital age
http://www.marketingweek.co.uk/news/cinema-advertising-enters-digital-age/4002828.article
http://www.marketingweek.co.uk/news/cinema-advertising-enters-digital-age/4002828.article
http://www.thisisleicestershire.co.uk/Campaign-save-Melton-Mowbray-s-Regal-Cinema-grows/story-16543680-detail/story.html
http://www.hollywoodreporter.com/news/dark-knight-rises-beat-bfi-351134
http://www.techradar.com/news/world-of-tech/worlds-first-sound-activated-cinema-ad-arrives-in-uk-cinemas-1089367
http://www.guardian.co.uk/uk/2012/jul/18/wet-weather-boosts-cinemas-indoor?newsfeed=true
http://www.stockmarketwire.com/article/4409033/OFT-clears-Odeon-BFI-IMAX-Cinema-deal.html