Cinema ads more effective than TV
http://www.brandrepublic.com/login/News/781392/
http://www.brandrepublic.com/login/News/781392/
http://news.bbc.co.uk/1/hi/entertainment/7246885.stm
http://www.telegraph.co.uk/news/main.jhtml?view=BLOGDETAIL&grid=F11&blog=yourview&xml=/news/2008/02/10/view10.xml
http://www.harboroughmail.co.uk/news/Mystery-over-moves-for-mobile.3751375.jp
http://icwales.icnetwork.co.uk/news/wales-news/2008/01/30/thousands-join-fight-to-save-cinema-91466-20412806/
http://www.telegraph.co.uk/arts/main.jhtml?xml=/arts/2008/01/06/sv_a-zcinema.xml&page=1