Cinema ads more effective than TV
http://www.brandrepublic.com/login/News/781392/
http://www.brandrepublic.com/login/News/781392/
http://www.dcinematoday.com/dc/pr.aspx?newsID=1004
http://news.bbc.co.uk/1/hi/entertainment/7246885.stm
http://www.telegraph.co.uk/news/main.jhtml?view=BLOGDETAIL&grid=F11&blog=yourview&xml=/news/2008/02/10/view10.xml
http://www.wimbledonguardian.co.uk/news/topstories/display.var.2037784.0.exclusive_film_festival_to_celebrate_david_lean_centenary.php
http://www.harboroughmail.co.uk/news/Planners-offer-glimmer-of-hope.3728288.jp