Cinema ads more effective than TV
http://www.brandrepublic.com/login/News/781392/
http://www.brandrepublic.com/login/News/781392/
http://www.harboroughmail.co.uk/news/Mystery-over-moves-for-mobile.3751375.jp
http://missgeeky.com/2008/01/26/10-problems-with-todays-cinemas/
http://www.hollywoodreporter.com/hr/content_display/international/news/e3i1effd5f2b6442d22ff8fac2b0aca3da8
http://icwales.icnetwork.co.uk/news/wales-news/2008/01/30/thousands-join-fight-to-save-cinema-91466-20412806/
http://www.telegraph.co.uk/arts/main.jhtml?xml=/arts/2008/01/06/sv_a-zcinema.xml&page=1