Channel 4 is offering advertisers a 20% reduction in rates if they experiment with new 60-second-plus, “cinema style” commercials on Film4.
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=568696
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=568696
http://www.burnham-on-sea.com/news/2006/cinema-70th-15-07-06.shtml
http://news.bbc.co.uk/1/hi/england/tees/5168808.stm
http://www.telegraph.co.uk/property/main.jhtml?xml=/property/2006/07/13/pcinema13.xml&sSheet=/property/2006/07/13/ixpright12.html
http://www.nextnews.fr/nextnews_fiche_actualite.asp?id_com=10815&type_com=html&type_source=db&lg=gb
http://www.thisisbradford.co.uk/news/tibnews/display.var.821623.0.cinema_boss_celebrates_ten_year_run_in_town_centre.php