Tesco and Sony come on board as DCM Switches to Digital advertising offering
http://www.thedrum.com/news/2012/09/28/dcm-switches-digital-offering-advertisers-faster-more-flexible-cinema-medium
Articles originating in the United Kingdom
http://www.thedrum.com/news/2012/09/28/dcm-switches-digital-offering-advertisers-faster-more-flexible-cinema-medium
http://www.ardrossanherald.com/news/threetowns/articles/2012/09/28/436448-tributes-for-norman/
http://www.bangstyle.com/2012/09/hot-tub-cinema/
http://www.crawleyobserver.co.uk/news/local/digital-cinema-opens-at-the-hawth-1-4301316
http://www.thisiswiltshire.co.uk/news/9955399.Bowyers_scheme__harmful_to_Trowbridge_traders_/
http://www.bournemouthecho.co.uk/news/9955519.West_Central_scheme_does__not_affect__rival_cinema_plans/