Channel 4 is offering advertisers a 20% reduction in rates if they experiment with new 60-second-plus, “cinema style” commercials on Film4.
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=568696
Articles originating in the United Kingdom
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=568696
http://www.burnham-on-sea.com/news/2006/cinema-70th-15-07-06.shtml
http://news.bbc.co.uk/1/hi/england/tees/5168808.stm
http://www.telegraph.co.uk/property/main.jhtml?xml=/property/2006/07/13/pcinema13.xml&sSheet=/property/2006/07/13/ixpright12.html
http://www.hertsessexnews.co.uk/lifestyle/leisure/2006/07/13/cinema%20clinches%20two%20major%20awards.lpf
http://www.thestage.co.uk/news/newsstory.php/13218/theatre-museum-bfi-merger-proposed