Microsoft Tries for Better Cinema Ads Strikes branded-entertainment deal with National CineMedia
http://www.adweek.com/news/television/microsoft-tries-better-cinema-ads-146288
Location of news story
http://www.adweek.com/news/television/microsoft-tries-better-cinema-ads-146288
http://www.delconewsnetwork.com/articles/2013/01/07/news_of_delaware_county/news/doc50eb7b94b50f1230041560.txt
http://www.guardian.co.uk/culture-professionals-network/culture-professionals-blog/2013/jan/07/regional-theatre-independent-cinema-collaboration
http://www.userfarm.com/en/content/the-death-of-the-cinema-projectionist/35973#content-media
http://www.thisisnottingham.co.uk/Odeon-site-sold/story-17768092-detail/story.html
http://asia.cnet.com/reald-vs-imax-digital-3d-whats-the-difference-62208932.htm