Cinema ads cost effective & impactful than TV
http://www.businessofcinema.com/news.php?newsid=8692
Location of news story
http://www.businessofcinema.com/news.php?newsid=8692
http://www.brandrepublic.com/login/News/821053/
http://www.digitalcinemareport.com/
http://www.businessofcinema.com/news.php?newsid=8726
http://www.filmjournal.com/filmjournal/features/article_display.jsp?vnu_content_id=1003817696
http://www.expressandstar.com/2008/02/24/flicks-in-sticks-a-big-hit-with-chicks/