PVR rebrands luxury digital format Gold as Luxe, eyes 18% growth in premium theatre offering in 2 years
Multiplex chain operator PVR last week launched Luxe, an ultra-luxurious, tech-enabled cinema at Phoenix Mall in Mumbai under its sub-brand ICON. Source: PVR rebrands luxury digital format Gold as Luxe, eyes 18% growth in premium theatre offering in 2 years