A Vital Demographic: Fandango survey sheds light on the 18-34 crowd | Film Journal International

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“Going back several years, Fandango was ticketing, predominantly,” says Fandango chief marketing officer Adam Rockmore. “We changed our strategy from just ticketing to really being all things movies. Trailers and clips, reviews, buying tickets, rewards, home entertainment, merchandise. We want … Continued

Mr. Data: At IHS Markit, David Hancock delivers cinema insights and intelligence | Film Journal International

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The term business intelligence is nothing new, and enterprises have, for decades, relied on strategies and technology to analyze the data their businesses produce—be it reports, inventory counts, Facebook reach, box-office and attendance figures, popcorn sales on our end; the … Continued