formerly Mad Cornish Projectionist.
In advertising, reach is not everything. A media strategy that aims for maximum reach at all costs may sacrifice creativity, positioning and engagement – it won’t necessarily generate the optimum ad spend return on investment (ROI). Cinema provides a platform … Continued
The iconic building is being pulled down – and this is your last chance to look into its past Source: Amazing photos offer eerie glimpse into cinema’s past as demolition work begins – Liverpool Echo
A report from industry analysis Digital TV Research suggests the amount of revenue lost to piracy has skyrocketed from US$6.7 billion in 2010 to nearly US$31.8 billion last year. The figure will hit nearly US$52 billion in 2022, the Online … Continued
A fire in a former cinema where homeless people are known to sleep was started deliberately, fire bosses say. Source: Fire at Colchester’s ex-Odeon cinema ‘started deliberately’ – BBC News
Regal Entertainment Group is testing demand-based pricing for films, potentially leading to higher prices for top hits and low prices for flops, a big change for an industry that typically uses a one-size-fits-all approach. Source: Regal Cinemas Plan May Let … Continued
People in Newmarket do not have long to wait to find out if a new cinema is likely to be built in the town.A £50,000 study into the scheme is now under way and the council has revealed the results … Continued