Cinema found to be most effective medium for ads
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=634296
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=634296
http://www.fool.com/investing/general/2007/02/22/dts-sounds-scratchy.aspx
http://www.homecinemachoice.com/cgi-bin/shownews.php?id=1494
http://www.theboltonnews.co.uk/display.var.1215563.0.final_reel_for_the_famous_odeon.php
http://www.manilatimes.net/national/2007/feb/21/yehey/life/20070221lif5.html
http://www.dcimovies.com/press/09-06-06.tt2