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Fujifilm’s Vertical Vision: Unpacking the Patent Behind the Anticipated X-Half Camera and the Digital Rebirth of PROVIA

In a rapidly shifting photographic landscape, where smartphone content creation dominates and nostalgia-fueled innovation is on the rise, Fujifilm has taken a bold step forward—one that connects the analog soul of photography with the digital-native creator. A recently granted U.S. … Continued

Why Panavision Should Pivot to Selling Cameras and Lenses to Secure Its Future

Panavision has long been an iconic pillar of the film industry, shaping the visual storytelling of countless cinematic masterpieces. With its unrivaled expertise in camera and lens manufacturing, Panavision has equipped Hollywood blockbusters, independent films, and everything in between. However, … Continued