Are Influencers Too Big for Hollywood?
With millions in brand deals and daily ego boosts from legions of followers, not every creator wants to endure the industry’s humiliations. Source: Are Influencers Too Big for Hollywood?
“More partnerships and more collaborations”: RX France’s Lucy Smith talks merging Mipcom’s mainstream market with the creator economy at the 2025 event
This year’s event, which runs October 13-16, will see a major presence from YouTube. Source: “More partnerships and more collaborations”: RX France’s Lucy Smith talks merging Mipcom’s mainstream market with the creator economy at the 2025 event | Screen
‘A force for alienation’: How The Social Network predicted the future of tech
Directed by David Fincher and written by Aaron Sorkin, the Oscar-winning drama about the birth of Facebook was released 15 years ago this month. It proved to be an eerily prophetic look at the problems with social media. Source: ‘A … Continued
Offline celebrities: these stars hate technology and social media
The majority of people spend so much time on social media, that when we meet someone who doesn’t have Facebook, Instagram, or TikTok, it’s sort of mind-blowing. After all, over 4.8 billion people globally are active members of social media … Continued
Can anyone become an influencer? Three people with no followers find out
Social media is a minefield. It’s a place where people battle for likes, fight to be noticed, risk being cancelled and dream of going viral overnight.For a lucky few, it’s a lucrative career path – the creator economy is expected … Continued
MrBeast defends trapping man in burning building for chance to win $500,000
MrBeast, the world’s biggest YouTuber, has defended his latest stunt video – “Would You Risk Dying for $500,000 (£372,000)” – which shows a professional stuntman escape a blazing building while collecting bags of cash.The fiery spectacle sparked fury, as some … Continued