formerly Mad Cornish Projectionist.
Apple’s latest Vision Pro M5 isn’t just smarter…! It’s heavier. About 150 grams heavier, to be exact. And that small number has sparked big conversations. From tech circles to everyday users, everyone suddenly feels that extra weight… right on their … Continued
Thought to be the world’s largest-ever esports event tournament, the Esports World Cup (EWC) used custom visuals, augmented reality elements and LED graphics on multiple stages across three venues. Source: Gaming goes to new frontiers at the Esports World Cup … Continued
As the boundaries between digital and physical realities continue to blur, the imaging technology inside AR/VR headsets is coming under increasing scrutiny. DXOMARK, the French image quality benchmarking authority known for its rigorous testing of smartphone and display performance, has … Continued
Visitors walk along 23m by 11m by 3.2m-high ‘hologram tunnels’ wearing 3D glasses which interact with light from lasers to create augmented reality animals, at Zoocade in Texas. Source: Animal-free hologram zoo experience opens first US venue
Canon, a titan in the optics and imaging world, appears to be making a bold move into the AR/VR landscape, as outlined in its recent patent application US20230099286A1 (published today). While Apple Vision Pro sets its sights on delivering a … Continued
The Witch Flavour Are You? campaign – which is promoting drinks brand Robinsons’ new glittery squash – features an augmented reality (AR) ‘magic mirror’ that can transform people into Elphaba or Glinda in real time. Source: https://www.avinteractive.com/markets-news/retail/magic-mirrors-turn-tesco-shoppers-in-to-wicked-witches-03-12-2024/