Dolby looks to India to drive Atmos format adoption
http://articles.timesofindia.indiatimes.com/2013-09-17/computing/42147482_1_south-india-dolby-atmos-spi-cinemas
The Challenge of Immersive Sound
http://www.digitalcinemareport.com/article/challenge-immersive-sound#.UkFJodJebFp