As theater operators scrambled to find ways to bring younger viewers back, little did they know that the price for doing so might come at the expense of the moviegoing experience itself. These include masked vandals balancing on friends’ shoulders while sneaking live chickens into theaters, and incidents of vandalism, such as one case involving fireworks. These disruptive acts point to a larger issue: the apparent inability of contemporary youth culture to engage with a movie without turning it into a spectacle centered on themselves.
Source: “Chicken Jockey”: What This Wild Trend Indicates about the Future of Cinema Audiences