Over the weekend The Conjuring: Last Rites secured its spot as Cinemark’s second-biggest domestic horror film opening weekend of all time. During their outings to experience this newest installment in the popular franchise, moviegoers splurged on concessions, leading to a record-breaking September weekend food and beverage per cap at Cinemark’s U.S. theaters, as well as one the biggest concessions sales weekends of all time for a horror movie opening.
Source: Cinemark Achieves Second Biggest Horror Film Opening of All Time – Boxoffice Pro