Comscore has extended its partnerships with Marcus Theatres and Santikos Entertainment for another five years, continuing to provide its Cinema ACE and Enterprise Web solutions as part of its Hollywood Software Suite. These tools are crucial for managing theatre operations, as they enable centralized content management and streamlined workflows. Marcus Theatres will maintain its use of these platforms to enhance operational efficiency and guest experiences, while Santikos Entertainment, following its acquisition of VSS – Southern Theatres, will implement these solutions across all its locations. The renewed agreements, effective September 2025, underscore a shared commitment to technological innovation in the cinema industry.
Source: Digitalcinemareport
Source: Digitalcinemareport