The Cinema Technology Community has released a new white paper titled “AI in Action” and announced a Presentation Training Course in their latest update on May 22, 2025. The white paper explores the application of artificial intelligence in the cinema industry, while the training course aims to enhance presentation skills for industry professionals.
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AI’s now quietly underpins everyday tools that millions use, from smart assistants to email composition, translation, marketing, and task automation. Within cinema, its footprint is growing too — from scheduling and customer engagement to marketing, accessibility, and technical operations. This white paper is designed to help CTC members make sense of where the industry is today — and what comes next. It revisits the key concepts from previously published content and brings these up to date with the latest developments, examples, and reflections. It showcases how AI is actually being used in cinema exhibition today, offers a critical look at ethical and environmental concerns, and explores what might be coming next — from real-time programming to AI agents.
Source: Press Release