Epic Theatres in Deltona, Florida, has launched the first 4D E-Motion theater in the United States, featuring Lumma’s advanced technology that integrates effects like wind, water, and scents with on-screen action for an immersive movie experience. This partnership with Lumma marks a significant milestone as the technology is already successful in over 75 theaters globally, and now makes its U.S. debut. Epic Theatres aims to enhance the cinematic experience with upcoming releases such as “Wicked: For Good” and “Avatar: Fire and Ash,” while Lumma views this expansion as a crucial step in their growth in the American market. Lumma, known for its immersive entertainment innovations and collaborations with major cinema chains, continues to expand its global presence from its bases in Argentina, Uruguay, and Los Angeles.
Source: Celluloidjunkie
Source: Celluloidjunkie