Arts Alliance Media has announced a strategic partnership with CineBid to introduce a programmatic advertising solution for global cinemas. CineBid, specializing in digital cinema advertising, will leverage AAM’s Cloud and API services to deliver their innovative solution to AAM’s Screenwriter network of over 45,000 screens. This collaboration aims to create a transparent marketplace by integrating supply and demand sides, benefitting all participants in the cinema industry.
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Arts Alliance Media has agreed a new strategic partnership with CineBid, a technology provider specializing in digital cinema advertising, offering global Screenwriter users access to a pioneering programmatic advertising solution. CineBid has developed the first programmatic advertising solution that integrates both the supply and demand sides of the cinema industry. Leveraging AAM’s advanced Cloud and API services, AAM will serve as a gateway to digital cinema, empowering CineBid to deliver its solution to AAM’s global Screenwriter network of over 45,000 screens. Estaban Lupin, CEO of CineBid, stated, “By aggregating supply from exhibitors and demand from a broader range of digital clients, we aim to create a liquid, transparent, and independent marketplace that benefits all participants.”
Source: Press Release